boerse.de

For boerse.de Group AG, one of Germany's major financial portals, I implemented a design evolution that established a streamlined structure for improved user navigation and brand consistency. With its layered structure of multiple subsidiaries and diverse product offerings, my focus was on clarity—using essential brand elements like a refined color palette and legible typography to prevent visual overload. This foundational design approach allowed for scalability across boerse.de’s extensive content, supporting an accessible, organized experience.

As part of a performance marketing campaign, I developed static and motion ads for Meta and Google, alongside digital banners for external platforms, effectively extending the refreshed design into online marketing. This cohesive system ensures that boerse.de Group AG’s complex financial data is presented in an approachable and structured way across all channels.