holistic house

Holistic.house, a platform centered on holistic health, integrates expertise in Ayurveda, psychology, and women’s health under one brand. Entrusted with shaping a cohesive, approachable identity, I developed visual elements that reflect the values of holistic health and align with the platform’s digital-first orientation. At the core of the brand identity are the Ensō circle from Japanese calligraphy, symbolizing balance, and the Rod of Asclepius, representing healing – an intentional combination that underscores the brand’s commitment to well-being.

The project involved creating a structured visual style guide and flexible branding elements, from logo to color palette, designed for consistent use across digital and physical media. The branding system was intentionally designed to support versatility, enabling seamless application across future product designs and digital expansions, all while maintaining a calm, inviting aesthetic that reflects Holistic.house’s philosophy.

In addition to the foundational branding work, I contributed to Holistic.house’s digital presence by designing marketing assets tailored to both brand and performance goals. This included Meta ad sets for social media, weekly YouTube thumbnails, and video animations, each crafted to engage audiences and enhance brand visibility. Through careful design across multiple touchpoints, I ensured a cohesive and recognizable presence that resonates with Holistic.house’s audience.