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Hertha BSC Sponsorship
Project Type
Brand Awareness Campaign
Year
2021
Location
Berlin
Role
Art Direction and Graphic Design
Partnering with Hertha BSC, I developed a cohesive set of visual assets to support Homeday’s branding goals through one of Germany’s top sports platforms. The campaign featured dynamic visuals across digital, social media, and print, designed to enhance fan engagement and build brand visibility in Berlin and beyond.
My contributions included animated ads displayed on Sky during Hertha matches, impactful social media graphics, and print ads for Bild am Sonntag. The #Heimsupport initiative, in collaboration with Berlin influencer Aaron Troschke, integrated community support with brand messaging, combining online reach with in-stadium visuals to connect with Hertha’s fan base.
The campaign resulted in a 23% increase in Homeday’s brand recognition among football fans, demonstrating the reach and influence of well-coordinated visual assets across multiple platforms.
