Naera – Simplifying Global Reforestation

Naera is a pioneering startup dedicated to facilitating global reforestation efforts by creating an innovative platform for land evaluation and acquisition. The platform offers a sophisticated AI-powered analysis tool that evaluates potential land purchases across key dimensions: operational feasibility, environmental and social impact, legal considerations, financial viability, and risk management.

Together with my colleague Benoît Sauthier, I co-developed Naera’s brand identity and product design. Our collaboration began with the creation of a complete corporate design system, including the logo, typography, color palette, and an adaptable style guide. The identity reflects Naera’s commitment to sustainability and innovation, establishing a professional and approachable tone for the brand.

In addition to branding, we led the design of Naera’s AI-driven platform. Focusing on intuitive usability and a seamless visual experience, we created an interactive prototype to support Naera’s funding rounds. This prototype highlights the platform’s ability to simplify complex evaluations and provide actionable insights, making it an essential tool for decision-makers in reforestation initiatives.