Fenyx is a Berlin-based company built around a circular approach to office furniture, digital inventory management, structured resale, and turnkey refurbishment for companies replacing or dissolving office space. Clients include Universal Music Group, SIGNAL IDUNA, TÜV SÜD, and KPMG.

Fenyx's brand identity and logo had to be developed from the ground up. The identity had to carry a specific contradiction: a sustainability company operating in a category, office furniture, corporate real estate, that reads as heavy, established, and industrial by default. The logo, color system, and typography were built to hold both: precise enough for B2B procurement and facilities teams, distinct enough to stand out from the sustainability-brand default of green-and-earth-tone visual language.

Every element was designed for dual use from the start, as brand assets (stationery, decks, signage) and as interface components (web, dashboard), and across formats from screen to OOH. Color and type pairings were chosen with functional roles in mind: a system that could scale into UI states and data visualization as easily as it prints onto a vehicle fleet.