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Art direction

Product Design

Visual Design

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boerse.de

Project type

Art Direction, Branding Campaign, Design Evolution, UX/UI

Location

Berlin

For boerse.de Group AG, one of Germany's major financial portals, I implemented a design evolution that established a streamlined structure for improved user navigation and brand consistency. With its layered structure of multiple subsidiaries and diverse product offerings, my focus was on clarity—using essential brand elements like a refined color palette and legible typography to prevent visual overload. This foundational design approach allowed for scalability across boerse.de's extensive content.

Building on this foundation, I developed wireframes and high-fidelity prototypes for the website, translating the new visual language into functional UX/UI concepts and establishing the structure for how content, navigation, and data would work across the platform.

As part of a performance marketing campaign, I developed static and motion ads for Meta and Google, alongside digital banners for external platforms, extending the refreshed design into online marketing. Across both product and marketing, the system presents boerse.de Group AG's complex financial data in an approachable, structured way.

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