Homeday is a real estate platform dedicated to simplifying property transactions through automation.

As a designer in Brand and Performance Marketing (across online marketing, TV, out-of-home, digital, and print), I developed and executed static and motion design concepts.
In Product Design, my contributions included refining the responsive layout for the landing page on both desktop and mobile in collaboration with developers.

In expanding Homeday's visual identity, I developed brand and performance assets, ranging from brand illustrations to cohesive visuals for social media campaigns. Visual directions for TV commercials and online campaigns were shaped through detailed storyboards, design concepts, and animations to maintain brand consistency across platforms. Additionally, a comprehensive Style Guide and Brand Book were developed, defining clear rules for consistent CI implementation across both Product and Marketing.