Partnering with Hertha BSC, one of Germany's top football clubs and Homeday, I developed a cohesive set of visual assets across digital, social media, and print, designed to enhance fan engagement and build brand visibility in Germany.

My contributions included animated ads displayed on Sky during Hertha matches, social media graphics, and print ads for Bild am Sonntag. The #Heimsupport initiative, developed in collaboration with Berlin influencer Aaron Troschke, integrated community support with brand messaging, combining online reach with in-stadium visuals to connect with Hertha's fan base.

The campaign resulted in a 23% increase in brand recognition among football fans, demonstrating the reach and influence of well-coordinated visual assets across multiple platforms.