Naera is a pioneering startup dedicated to facilitating global reforestation efforts by creating an innovative platform for land evaluation and acquisition. The platform offers an AI-powered analysis tool that evaluates potential land purchases across key dimensions: operational feasibility, environmental and social impact, legal considerations, financial viability, and risk management.

Together with my colleague Benoît Sauthier, I co-developed Naera's brand identity and product design. Our collaboration began with the creation of a complete corporate design system, including the logo, typography, color palette, and an adaptable style guide. The color palette is contemporary, its shades and tones reflecting technological progress, while each color also carries functional value within the platform — guiding the user through complex data with clarity.

In addition to branding, we led the design of Naera's AI-driven platform. Focusing on intuitive usability and a seamless visual experience.